If you run a business, one way to make sure you outperform the competition is by investing in SEO. Good SEO can increase leads and conversions because you’ll be increasing overall web traffic.
Below we will go through some of the types of SEO tools that will be useful to your business and a few options of some paid and free tools you could be using.
Auditing Tools:
One of the very first things you should do is run an SEO audit. This will help you identify any issues on your website that stop you from ranking higher. This could be technical issues such as crawlability and links, or keyword related problems. The more in-depth the checks, the better. Once you know the issues that your website has, you can take the appropriate steps to fix them.
Analytics Tools:
If you’re not tracking your website performance, then you won’t know how much traffic you get, or how any improvements you’ve made are doing. It is important that before you make any changes, you know how your website is performing traffic and rank wise as this is how you can measure any future performance. Different tools offer different insights. Some will give you data about how many people are visiting your website and the locations and devices that they are doing it from. Others can give you key insights into what specific keywords you are ranking for and how this changes over time.
Keyword Research Tools:
Before you start creating content, you need to know the keywords you should be using. Keywords need to be things that people are searching for and that are related to your business. Long-tail keywords are a good place to start as they are less competitive but still have a good number of people searching for them. If you have an idea, but aren;t sure of exact keywords then many of the SEO tools will give you good suggestions of what to use.
There are lots of free SEO tools, as well as paid ones, many of which offer free trials, so have a play around and experiment until you find the right combination that works for you and meets your needs.