With all the tasks that are involved in the daily running of a business, posting on social media may be something that is rarely prioritized. It’s not necessarily seen as the section of your business that is bringing in the money. However, when social media is bumped up the to-do list slightly, it can have a massively positive effect on your business growth. The best bit is that it’s cost-effective. You could easily spend thousands on well-thought-out and executed marketing campaigns, for only a few people to interact with your business. Whilst, Social media has the power to reach thousands of people quickly, who are likely to be interested in your service/product without you having to invest anything but your time.
But time is money! We get it, when running your own business, extra time can be hard to come by but we promise you it will be well worth it. Just an hour a week investment can take your business from dormant to flourishing in no time. To help show what social media can do for you, we are going to explore how it can directly grow your business in many different ways.
More Website Traffic
Do you want to increase your website traffic? When done right, social media can help bring more people to your website organically. Which ultimately leads to business growth. All it takes is engaging content, a visually appealing social post and the right call to action (CTA). Think about what it takes for you to click a link when browsing social media and use this to construct a few social posts to test the waters.
Over time, you may see that your social media platforms are the highest ranking when it comes to bringing in referral traffic. This in itself will make the time investment worth it. To make sure that you are getting the most out of each click, ensure to have further CTA‘s in your content so that visitors are encouraged to explore further. This is what turns one click into an enquiry and eventually a lead.
Creates Awareness
Awareness is integral when promoting your business as it gets your businesses products/services in front of new people. Social media is the easiest and cheapest channel to use when awareness is the aim. People tend to be more receptive and responsive to new content when it’s not too salesy. When awareness is your goal, focus on introducing your business, employees and day-to-day content to start with. From there, you can build up to talking about what your business offers and getting visitors to your website.
It’s important to think of what content your target audience would be interested in. What are their interests? What problem do they have that your business can solve? etc. This will help with an awareness campaign and will make sure you are creating content that engages your audience. When creating content with your audience in mind, they are more likely to engage with your content which grows your business further.
More Leads
Most businesses want to increase the amounts of leads that they are collecting/receiving, this is what keeps a business trucking along and leads to more business growth. Without new leads coming in the business would not be around for long. Social media is a great tool to use when you want to get more leads. The best thing about it is that there are two ways different ways leads can come through to you when using social media as a tool.
The first way is directly on your platforms. Social media gives your audience different, and most of the time, more convenient ways to contact you. This cuts out them searching for a contact email or phone number and taking the time to get in touch. They can simply send you a quick message and get a quick, direct answer. You will need to monitor your social platforms to watch out for incoming messages but when those messages turn into leads, it will be worth the investment.
The second way that leads can come through to you is referral traffic to your website. When you link your website content in your social platforms, visitors are going to click through to your website. When you include relevant CTA’s throughout your website, visitors are more likely to explore further. This can turn visitors into leads. It may take some trial and error to find out which content is most successful in this but, once you figure out what works best for your audience you have found the key.
So there are some ways that social media can grow your business. Social media is integral when it comes to running a business in this day and age. You will find with some time investment it will start to pay off and your social media channels will start growing your business.